3 Common Mistakes When Selling Solar

And how they quietly kill your close rate

Mistake 1: Taking “I want to save on my electricity bill” at face value

Yes, lowering electricity costs is the main reason people go solar. Way ahead of environmental concerns. Identifying that pain point is easy. Understanding why it is urgent now is what really matters.

WHAT YOU SHOULD DO: Try to understand why now is really urgent.

• Is it because the lead is afraid electricity prices will skyrocket?

• Or did they hear about a new energy tax?

• Or did they just buy a Tesla?

When you understand the trigger behind the pain, you gain leverage.

And that leverage brings you closer to the sale.

Mistake 2: Not using the real pain point to sell

Once you uncover the real reason, that is gold. And too many reps just move on instead of using it.

Let’s say the client is worried about rising bills because they just bought a Tesla.

WHAT YOU SHOULD DO:

First, acknowledge it:

• “Ah I see, congratulations on the Tesla. Yes, that will definitely increase your electricity usage.”

Then emphasize it:

• “In situations like yours, we usually see an extra $400 to $600 per year on the electricity bill.” Make the pain concrete.

Then offer the better future:

• “The good news is that with solar panels, not only would you avoid that increase, but your overall bill would likely decrease significantly.”

You move from fear to relief. From problem to solution.

Mistake 3: Being afraid to close

It sounds basic, but you would be surprised how many of the calls we analyze with interested prospects end like this:

• “Alright, I will send you the offer. Feel free to reach out if you have questions.”

Many sales agents are uncomfortable closing. They feel like asking for the sale is too aggressive. They imagine closing only means saying,

• “Are you ready to buy now?” It does not have to be that way.

WHAT YOU SHOULD DO

Start with a trial close:

• “We usually install within 8 weeks. Would that timeline work for you?”

Use that to test readiness and see if the customer is emotionally ready.

Or a soft close:

• “Would it make sense for us to go through the specific offer together?”

• “Is it okay if I walk you through the proposal in detail?”

Use it to transition from discussion to decision. Once they agree to small steps, moving toward a hard close becomes natural

Question: How often do These 3 Mistakes Happen in Your Team?

You’ve just seen 3 common mistakes. But here’s the real question:

How many times did they happen in your team last week?

• Gut feeling won’t tell you.

•  Random call reviews won’t tell you.

•  And conversion rates definitely won’t tell you.

At Testmyteam.ai, we analyze your sales calls and show you:

• How often each mistake happens per rep
  
  
• Where your team is losing deals
  
  
• Whether performance is improving month after month

⬇️ Here is a short preview 

How Often Do These 3 Mistakes Happen in Your Team?